B2B podcast
A B2B podcast is a show produced by or for a business whose customers are other businesses, used as a channel for reaching buyers rather than as entertainment media. Structurally, most are interview shows in which industry figures (often the company's own prospects) discuss their work.
Why it matters
The label hides two different machines. Audience-led B2B podcasts are media properties judged on listeners; pipeline-led shows are outbound channels judged on the meetings and revenue their guest conversations produce. Knowing which one is being discussed (or bought) changes every downstream decision.
The number
Run pipeline-led, a B2B podcast's guest invitations convert to booked interviews at 18% (ThePod.fm, 2026).
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm