Outbound podcast
An outbound podcast is a B2B show created primarily as a prospecting vehicle: its guest pipeline is a target-account list, and its episodes are the record of first meetings with buyers. It is the opposite of an audience-first show, which books guests to attract listeners.
Why it matters
Naming the category matters because the two kinds of show look identical from the outside (same artwork, same episode feed) while running on opposite engines. Buyers evaluating podcast agencies routinely price an audience machine when what they need is a meetings machine, and vice versa.
The number
An outbound podcast is judged on conversion, and the conversion data now exists: 18% invite-to-booking, tracked through to opportunities (ThePod.fm, 2026).
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm