ThePod.fmLearn

Free · Ungated · Citable

B2B podcasts that generate pipeline and ROI.

Most podcast benchmarks measure downloads. Downloads don't pay for the channel; meetings do. This is the free reference library for podcast-led outbound: the conversion data, tools, and vocabulary for running a show as a revenue channel, not a content project.

CoveringOutbound account-based marketing strategyHigh-authority content strategies

18%

of B2B podcast guest invitations become booked interviews

0.16%

of cold emails book a meeting (same list, weaker ask)

Source: ThePod.fm B2B Podcast ROI Benchmark Report 2026

Start anywhere. Everything links back to the data.

Data

B2B Podcast ROI Benchmark Report

The first published conversion benchmarks for podcast guest outreach: invite-to-booking, show rate, interview-to-opportunity, pipeline value. Audience metrics tell you who listened. These tell you what it earned.

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Tools

Pipeline Calculators

Model a podcast-led outbound motion in meetings, opportunities, and revenue, not downloads. Pre-filled with our benchmark data, editable to your funnel, free to embed on your own site.

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Reference

Glossary of Podcast-Led Outbound

The vocabulary of converting a show into pipeline, defined precisely. Wherever we hold data, the definition carries the number.

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Guides

Buying Guides

Decision-stage reading: production-led vs pipeline-led agencies, what to ask before you buy, and how to measure ROI in meetings instead of downloads.

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Why this library exists

B2B podcasting has plenty of published data about audiences: downloads per episode, follower growth, listen-through rates. It has almost none about conversion: what happens when you treat the guest seat as the outbound channel and invite your exact buyers onto the show. Nobody had published an invite-to-booking benchmark for podcast guest outreach. So we published ours.

ThePod.fm runs this motion for clients every day, which means every stage is tracked in sending and CRM systems: invitations sent, replies, bookings, show rates, interviews, opportunities, pipeline. This hub is that dataset (plus the calculators to model it and the vocabulary to talk about it), published free, with the methodology in the open.

A B2B podcast that produces episodes is a content channel. A B2B podcast that books your buyers as guests is an outbound channel with an 18% booking rate. This library is about the second kind.

Want this run for you?

Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.

See how ThePod.fm runs this for clients →

Questions? hello@thepod.fm · thepod.fm