Decision-maker guest
A decision-maker guest is a podcast guest chosen because they hold buying authority at a target account, not because they would draw an audience. The guest list is built from the ICP (titles, accounts, verticals) the way an SDR builds a call list.
Why it matters
Guest selection is where a podcast becomes an outbound channel or stays a content project. Booking famous names grows listens; booking your buyers grows pipeline. The distinction costs nothing to make and changes everything the show produces.
The number
Senior buyers accept well-targeted guest invitations at rates cold outreach never sees. The seniority-segmented booking table publishes with the full dataset (ThePod.fm Benchmarks).
See the full benchmark, methodology, and counting rules →
Done-for-you: ThePod.fm runs guest-booking outreach as a done-for-you service. See the service →
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm