Seniority targeting
Seniority targeting is deciding which level of an organisation (C-suite, VP, Director) a guest-invite campaign addresses, and adapting the invitation, show positioning, and booking workflow to that level. Different seniorities respond to different asks at different rates.
Why it matters
Seniority sets both the conversion economics and the value of what converts: executives are harder to reach but a booked interview with one is worth multiples of a manager meeting. Choosing the level deliberately beats discovering it in the reply data.
The number
Booking rates segmented by C-suite / VP / Director publish in the ThePod.fm Benchmarks, the segmentation cold outreach data rarely dares to show.
See the full benchmark, methodology, and counting rules →
How to do it well
- Match the ask to the level: executives respond to peer-level conversations about their thinking; practitioners respond to craft topics.
- For C-suite, invest in research per invite and offer concierge scheduling. Volume tactics read as spam faster at the top.
- Do not over-target upward reflexively: the true economic buyer in your ICP may be a VP, and VPs reply more.
- Report booking rate by seniority band so the trade-off between reachability and account value is a data decision.
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm