Vertical targeting
Vertical targeting is running guest-invite campaigns segment by industry vertical (one list, one angle, and one body of proof per market) rather than spraying a single generic campaign across all of them. Each vertical gets invitations that speak its language.
Why it matters
Booking rates diverge sharply by vertical: the same motion that books 20%+ in one market can underperform in another where podcasting is saturated or trust works differently. Verticalised campaigns also compound: five episodes in one niche create social proof the sixth invitation can lean on.
The number
Vertical-segmented booking rates (wealth management, HR tech, benefits, corporate training, executive search, SaaS) publish in the ThePod.fm Benchmarks.
See the full benchmark, methodology, and counting rules →
How to do it well
- Batch outreach by vertical and reference in-vertical guests in every invitation: 'we've had your peers on' is the strongest line available.
- Localise the pain language per vertical; the same product solves differently-described problems in different markets.
- Watch per-vertical booking rates as a market-signal: an unusually high rate often marks an underserved segment worth doubling into.
- Retire an underperforming vertical after a fair test instead of averaging it into the blended number.
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm