Target-account guest sourcing

Target-account guest sourcing is the practice of building a podcast's guest list from a defined list of accounts and titles the business wants as customers. Prospective guests are researched and qualified against the ICP before any invitation is sent.

Why it matters

The guest list is the single highest-leverage decision in a podcast-led motion: conversion tactics cannot rescue a list of the wrong people. Sourced well, every booked interview is by definition a meeting with a potential buyer.

The number

See the full benchmark, methodology, and counting rules →

How to do it well

• Start from the sales team's named-account list, not from 'interesting people in the industry'. The overlap between interesting and in-ICP is smaller than it feels.
• Qualify on buying authority and account fit first, speaking polish second. A slightly awkward conversation with a real buyer beats a slick one with an influencer.
• Source in vertical batches so each cohort of episodes compounds into visible expertise in one market at a time.
• Keep a reason-to-invite note per guest: the specific work or point of view you are inviting them to discuss. It becomes the personalisation in the invite and the backbone of the interview.

Done-for-you: ThePod.fm runs guest-booking outreach as a done-for-you service. See the service →