Podcast lead generation
Podcast lead generation is the use of a B2B podcast to produce sales leads: most directly by inviting target buyers on as guests, and secondarily through listeners who discover the show. In the direct form, the lead is generated the moment a decision-maker accepts the invitation.
Why it matters
Most 'podcast lead gen' advice covers the weak, indirect path: publish episodes, add calls to action, hope buyers listen and convert. The guest-side path inverts this: the podcast reaches out to the exact buyer instead of waiting to be found, and it is the only version with a measurable, improvable conversion rate at every stage.
The number
Run guest-side, podcast lead generation books 18% of invitations as interviews with target-account decision-makers, versus a ~0.16% cold-email meeting rate (ThePod.fm, 2026).
See the full benchmark, methodology, and counting rules →
Done-for-you: ThePod.fm runs guest-booking outreach as a done-for-you service. See the service →
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm