Warm intro rate
Warm intro rate is the percentage of podcast guests who, after their interview, introduce the host to other relevant buyers (peers, colleagues, or their own network). It measures the second-order pipeline a guest relationship produces beyond the guest's own account.
Why it matters
Referrals are the highest-converting source in B2B and the hardest to manufacture. A good guest experience creates a natural moment to ask, because the guest has just received value rather than a pitch. Tracking the rate turns 'sometimes guests refer people' into a managed channel.
The number
Tracked per engagement in ThePod.fm's CRM; publishes as a distribution once the sample clears our reporting threshold (ThePod.fm Benchmarks).
Related terms
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Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
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