Show rate
Show rate is the percentage of booked meetings or interviews that actually take place. In podcast-led outbound it measures how many scheduled guest interviews happen, with reschedules that later occur counted as shows and cancellations as no-shows.
Why it matters
Show rate is where booked pipeline silently evaporates in most outbound motions: a calendar full of meetings that don't happen is worse than an empty one, because it hides the problem. Guest interviews hold an advantage here: the guest gains something by attending.
The number
ThePod.fm's interview show rate publishes with the full dataset; the counting rules (reschedules, cancellations) are already fixed on the benchmarks page.
See the full benchmark, methodology, and counting rules →
How to do it well
- Send a brief worth reading: guests show up to interviews they feel prepared for.
- Remind at 48 hours and 2 hours, with the join link in every message.
- Make rescheduling one click; a guest who can't easily move a slot becomes a no-show instead.
- Track no-shows by cause (calendar conflict, cold feet, forgot). Each has a different fix.
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm