Meetings-per-month model

The meetings-per-month model is a way of buying and measuring outbound channels by the qualified meetings they deliver each month, rather than by activity (emails sent, episodes produced) or vanity output (downloads, impressions). The channel is priced and judged on the same unit sales runs on.

Why it matters

Meetings-per-month makes wildly different channels (a conference sponsorship, an SDR seat, a podcast) directly comparable on one line: cost per qualified meeting. It also removes the vendor's hiding place, since 'we shipped four episodes' is not an answer to 'how many buyers did we talk to?'

The number

See the full benchmark, methodology, and counting rules →