Meetings-per-month model
Reviewed by the ThePod.fm team · Last reviewed 2 July 2026
The meetings-per-month model is a way of buying and measuring outbound channels by the qualified meetings they deliver each month, rather than by activity (emails sent, episodes produced) or vanity output (downloads, impressions). The channel is priced and judged on the same unit sales runs on.
Why it matters
Meetings-per-month makes wildly different channels (a conference sponsorship, an SDR seat, a podcast) directly comparable on one line: cost per qualified meeting. It also removes the vendor's hiding place, since 'we shipped four episodes' is not an answer to 'how many buyers did we talk to?'
The number
One ThePod.fm engagement delivered 24–26 qualified meetings against a 15-meeting monthly target (ThePod.fm client data, 2026). Turn any meeting count into revenue math with the meetings-to-revenue calculator.
See the full benchmark, methodology, and counting rules →
How to calculate it
cost per qualified meeting = monthly channel cost ÷ qualified meetings delivered per month
Use the same qualification bar (right account, right authority) across every channel being compared, or the comparison is meaningless.
Common questions
Why buy outbound channels on meetings per month?
Because it prices wildly different channels (a conference sponsorship, an SDR seat, a podcast) on the same unit sales runs on: cost per qualified meeting. Activity metrics like emails sent or episodes shipped cannot be compared across channels; meetings can.
How many qualified meetings per month is good?
It depends on deal size: work backwards from the revenue target through close rate and pipeline coverage. As one reference point, a ThePod.fm engagement delivered 24 to 26 qualified meetings against a 15-meeting monthly target (ThePod.fm client data, 2026).
Put it to work
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm