Next Logical Step© System (NLS)
The Next Logical Step© System (NLS) is ThePod.fm's proprietary method for converting podcast guest interviews into sales conversations: every guest interaction ends with one small, natural next step instead of a pitch. It operates at the stage of the funnel where a recorded conversation becomes a commercial one.
Why it matters
The interview-to-sales handoff is where most podcast-as-channel attempts quietly die; the conversation was great, and nothing happened next. NLS makes that step systematic without making it salesy, which is why it holds up with senior buyers who would delete a follow-up pitch on sight.
The number
Run with ThePod.fm's scripts and training, NLS converts around half of interview MQLs into sales conversations across client engagements, from Fortune 500 buyers (Uber, Shell) to startups like Lemlist (ThePod.fm client data, 2026). The scripts and training are private to clients.
See the full benchmark, methodology, and counting rules →
Done-for-you: NLS is run for clients as part of every ThePod.fm engagement. See the service →
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm