Positive reply rate
Positive reply rate is the percentage of delivered outreach messages that receive a reply expressing genuine interest, as opposed to any-reply rates, which include declines, unsubscribes, and out-of-office responses. It is the honest engagement metric of an outbound campaign.
Why it matters
Headline reply rates flatter campaigns because rejection counts as engagement. Positive reply rate predicts meetings; total reply rate predicts nothing. Any outbound benchmark worth citing specifies which one it measures.
The number
The positive reply rate for podcast guest invitations is publishing in the ThePod.fm B2B Podcast ROI Benchmark Report, counted as interested replies over delivered invitations.
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm