Podcast CRM pipeline
A podcast CRM pipeline is the practice of tracking podcast guests through the sales CRM like any other outbound-sourced contacts: invitation, booking, interview, follow-up, and opportunity stages, each logged against the guest's account. The show gets a funnel, not a spreadsheet.
Why it matters
What isn't in the CRM didn't happen, as far as revenue attribution is concerned. Without pipeline tracking, a podcast's commercial results dissolve into anecdotes at renewal time; with it, the channel's cost per meeting and per opportunity stand next to every other channel's.
The number
Every metric in the ThePod.fm Benchmarks exists because the motion runs through a CRM pipeline. The source systems are named in the methodology.
See the full benchmark, methodology, and counting rules →
How to do it well
- Create the CRM contact at invitation time, not after the interview. Otherwise booking and reply rates are unrecoverable.
- Use distinct activity types for interview vs sales meeting so reporting can separate the motions.
- Link opportunities to the originating interview record; nine months later, nobody remembers.
- Add a lead-source value for the show so inbound listeners are attributable too.
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm