Podcast attribution
Podcast attribution is the practice of connecting a podcast's activity to revenue outcomes: identifying which customers, opportunities, and pipeline the show sourced or influenced. It is notoriously hard for listener audiences and straightforward for guests, who are named contacts in the CRM from day one.
Why it matters
Attribution decides budgets. Listener-side impact travels through untrackable channels (private shares, word of mouth) and chronically under-reports, which is why audience-led shows struggle at renewal. Guest-side impact is ordinary CRM attribution: invitation, interview, opportunity, revenue, all on one record.
The number
Guest-side attribution is how the ThePod.fm Benchmarks exist at all: every published rate traces to CRM records, with the counting rules in the methodology.
Related terms
Want this run for you?
Everything on this page is the DIY version of how we work. ThePod.fm runs the full motion (guest sourcing, invitations, booking, interviews, follow-up) and gets paid on meetings delivered, not episodes shipped.
See how ThePod.fm runs this for clients →Questions? hello@thepod.fm · thepod.fm